Digital Marketing Training in Chennai



Are you looking for the top Digital Marketing Training Institute In Chennai? Well, Choose BTree Systems. Learn Digital Marketing Training in Chennai, Digital Marketing Course in Chennai will make you to learn Digital marketing strategy, social media marketing, Google PPC Ads, SEO, YouTube, Email, Facebook Marketing, and Google analytics and more. Get a hand-on experience with tools under the guidance of expert trainers. We not only provide comprehensive learning on the specialized training modules in several elements of digital marketing to give you an incisive knowledge of the process.

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Course crafted and taught LIVE by industry experts.

  • Cognizant
  • Deloitte
  • Freshwork
  • IBM
  • Hexaware Technologies
  • Infosys
  • Intel
  • TCS
  • Wipro

Digital Marketing Course Key Highlights

Real-Time Experts

Placement Support

Live Project

Certified Professional

Affordable Fees

Flexibility To assist

No Cost EMI

Free Soft Skills

Overview of Digital Marketing Course in Chennai

With the use of real-world case studies, this thorough course will show you how to Digital Marketing Outline, Campaigning Goals, Vital Digital Marketing Channels, Know-how to devise a Digital Marketing Plan,Traditional Marketing versus Digital Marketing. You will learn about retargeting and display ad strategies for generating more leads with this advanced digital marketing course. With the help of this online digital marketing course, you may increase your income by becoming an expert in this area.

Digital marketing is a catch-all word for whatever measures a firm takes to communicate with clients using electronic technology. Digital marketing advertises and sells items or services to prospective clients using online platforms such as email, social media marketing(SMM), SEO, social media optimized(SMO), mobile marketing, online customer communities, webinars, and other video-based content.

The digital marketing process employs methods comparable to conventional marketing. Organizations might use a strategy that combines conventional and digital marketing tactics.

Digital Marketing can take numerous forms, including the ones listed below:

Email Marketing: Organizations use email to communicate with consumers and prospective customers in order to promote existing business practices such as sales or events.

Social Media Marketing: Organizations utilize social media marketing platforms such as Facebook, Twitter, and Pinterest to interact and engage with clients and prospective customers, informing them of changes or special offers, as well as just communicating and creating social trust.

PPC (pay-per-click) Marketing: PPC advertising allows businesses to place sponsored advertisements on many websites. A banner ad is an example of such an advertising. If enough information or cookies are collected about a user, these advertising can be tailored to their age, gender, geography, or general interests. Every time a user clicks on the ad, the ad publisher gets rewarded.

Content Marketing This digital marketing technique uses content to reach customers. Content is anything that a company creates and publishes on its website with the intention of promoting it through other methods of marketing, such as social media or email.

Sponsored content: A company pays another company to develop and promote content that promotes the marketer’s product or service. Marketing through affiliates. An organization pays a commission to an influencer to promote its product or service on a specific platform, such as YouTube or Instagram.

SEO Marketing: The most effective technique to increase search engine marketing efforts is to implement a focused plan for both on-page and off-page SEO. Content has a tendency to be the most important. Gaining popularity and developing a large network of connections is challenging without consistently creating top-notch content. At the end of the day, even the most efficient and optimised page is useless without outstanding content to drive traffic.

SMS (Short Message Service) Marketing: Companies may opt to provide promotions to clients using SMS messaging. SMS texts are frequently sent by political candidates as part of their campaigning activities.

However, digital marketing has the following challenges:

Time-consuming Organizations must develop content on a regular basis and improve their marketing initiatives, which takes time.

Competitive This might happen when prospective buyers are bombarded with too many competing advertisements. Marketers must distinguish their brand, which might be difficult.

Data security If a company uses an individual’s data to target them for advertising, it must understand how to handle that data and adhere to data privacy rules.

Technology Digital marketers must ensure that their websites are mobile-friendly so that a prospective client can easily progress from learning about a company to completing a purchase.

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Digital Marketing Career Transition


Avg Salary Hike

40 LPA

Highest Salary


Career Transitions


Hiring Partners

I have completed my Digital marketing course at btree systems. Learn a lot of new things in the related field and the ambience here really cool. This is great opportunity for anyone who will to choose this field and make us think what’s next in upgrading our marketing skills.



SEO Analyst


Web Developer


SEO Analyst

Real time in depth learning, classes are interesting and on point. The modules are well designed and the trainers are well versed with their subjects.



Digital Marketing Associate


Web Developer


Digital Marketing Associate

I got my Digital marketing certification at btree systems is a grate placed to learn. They provide 3-month certification course; my trainer gives me a valuable content in this course.



Social Media Marketer


Software Engineer


Social Media Marketer

Digital Marketing Course Skills Covered


Search Engine Marketing


On-page optimization

Real-time analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital marketing strategy


Pricing strategy


Video Marketing

Content marketing

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Tools Covered

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Digital Marketing Course Fees




08:00 PM TO 11:00 PM IST (GMT +5:30)




08:00 PM TO 11:00 PM IST (GMT +5:30)




08:00 PM TO 11:00 PM IST (GMT +5:30)

₹ 40,000

₹ 35,000

10% OFF Expires in 11:20:27

Unlock your future with our

"Study Now, Pay Later"

program, offering you the opportunity to pursue your education without financial constraints.

EMI starting at just

₹ 2,916 / Months

Available EMI options


Months EMI


Months EMI


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Corporate Training

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Curriculum for Digital Marketing Training in Chennai

Marketing Basics

  • What Marketing
  • 4 Ps of Marketing.
  • Types of Online Business and their Objectives.
  • Definitions of Branding, Marketing, Advertising, Promotions, and Sales.
  • Market Segmentation, Targeting, and Positioning. (STP)
  • Real-World Case Study Example.

Introduction To Digital Marketing

  • What is Digital Marketing
  • Types of Digital Marketing
  • Digital Marketing Vs. Traditional Marketing.
  • Traditional Marketing Funnel.
  • Digital Marketing Funnel
  • What are Impressions
  • Brand/Product Visibility
  • What is CTR & How is it calculated
  • What is Traffic
  • Types of Traffic based on source
  • Types of Traffic based on Audience
  • Difference between targeted traffic & non-targeted traffic
  • Difference between Leads & Sales
  • What is the bounce rate How to decrease bounce rate
  • Tips to increase visitor engagement
  • How to Convert Traffic into Leads or Sales.

Earning Money Online

  • Different ways to earn money online from websites.
  • Different ways to earn money online using videos.
  • What is Google Ad sense
  • How to get your website approved for Google Ad sense
  • Determining Ad positions and earning money from Ad sense.
  • How to earn money by Making Videos and uploading them on YouTube Videos
  • YouTube Ad-sense and tricks to get your channel monetized
  • Other monetization methods on YouTube
  • Earning money from YouTube even before YouTube Monetization
  • Earning Money From Affiliate Marketing
  • Step by Step process on how to earn money from Affiliate Networks.
  • More ways to monetize video content online – Skill Share, Udemy & More.

World Of Web & Importance Of Website In Digital Marketing

  • What is a web browser & types of browsers
  • Difference between browsers and Search Engines.
  • What is a web page
  • What is a website
  • What do you need to create a website
  • What are Domain names
  • What are Domain extensions
  • How to choose a domain name for your website
  • How to buy a domain name
  • What is a hosting space/server
  • Different types of hosting
  • Which type of hosting to buy
  • How to choose the best hosting provider
  • Buying hosting online.

Website Creation With WordPress

  • What is CMS
  • Why WordPress
  • How to install WordPress on Localhost (Your personal computer)
  • How to install WordPress on the Server
  • WordPress Dashboard Brief
  • What are Pages
  • What are Posts
  • Difference between pages and posts
  • How to create a Page and a Post
  • What are categories
  • How to create categories
  • How to create different types of menus in WordPress
  • Different types of Widgets and their usage
  • What is a Theme and Its Importance
  • How to install a theme and activate it
  • How to choose the Right Theme for your website
  • What are Plugins and their Importance
  • How to allow/ block the crawling for your website
  • Page Builder plugins for designing custom pages
  • How to design a home page
  • How to create a blog
  • How to create Contact forms and registration forms on your website
  • How to create an E-commerce website for free
  • How to integrate a Payment Gateway (adding payment links) to your website
  • How to build a sales funnel on WordPress
  • How to optimize images on your website
  • How changing URL structure for SEO purpose.
  • Optimize your website for loading fast
  • How to handle your website security
  • How to maintain backups for your website
  • Adding Live chat options to your website
  • List of very important plugins that are a must for a website

Introduction To SEO

  • What is SEO
  • Different types of SEO
  • What are the advantages of SEO
  • Disadvantages of SEO
  • What is SERP
  • Understand Search Results
  • How does Google work in the backend
  • What is crawling
  • What is Indexing
  • Rank Math Algorithm and importance of relevance
  • What is Google Sandbox
  • Does Google Sandbox Exist
  • Google Algorithm updates.
  • Special note on Panda, Penguin, and Hummingbird updates.
  • Note Latest Bret Update & Upcoming Web Vitals Update.
  • Step by Step process on how to do SEO for a new website

Location API and Google Services

  • Android Location API
  • Google Maps Android API v2
  • Android Data Backup
  • Using the Firebase database backend
  • Android Cloud to Device Messaging (C2DM)

Keyword Research

  • What are Keywords
  • Different types of Keywords for SEO purposes.
  • Differentiating keywords based on user intentions.
  • What is search volume And its importance.
  • What are LSI keywords
  • What is the intent defining keywords
  • Difference between money-making keywords and informational keywords
  • How to get new keyword Ideas using Google
  • Tools to use for more keyword ideas/
  • How to find search volume and tools to use
  • Keywords Research Process
  • How to find profitable keywords for your business
  • How to analyze the difficulty of keywords
  • How to analyze competitor keywords
  • Deciding on keywords to target.
  • How to create strategies on how to outrank your competitors

Content Writing - Content Marketing

  • Generating content ideas
  • Forming a content framework/blueprint
  • Essential elements that your content should contain.
  • How to proofread or check the content for grammatical errors
  • What is Plagiarism
  • How to check the plagiarism of the content.
  • Best practices in content writing

On-Page Optimization

  • Fundamental ON-Page Factors.
  • How to write SEO-optimized titles for your web Page/Post.
  • How to write an attractive description to get more clicks.
  • Best practices in writing page/post URLs to rank better
  • How to optimize the different types of Headings
  • The core content optimization principles.
  • How to use LSI keywords, synonyms, and intent words for better rankings
  • Structuring your web page and prioritizing content for SEO
  • How to optimize images on the website for image rankings.
  • Importance of image file name, Image Alt tag, and its size.
  • Optimizing content for visual search appearance
  • Importance of questioning words & FAQs on your page/post.
  • Importance of videos and optimizing videos on the page/post.
  • How to use SEO tools to cross-check the implementation of the on- page factors.

Technical SEO

  • Basics of Technical SEO
  • Website Structure & navigation optimization for SEO
  • Indexability of the website.
  • Tracking and fixing indexingerrors.
  • Importance of Internal Linking in SEO
  • Impact of Page Speed on SEO
  • Using GT Metrix & Lighthouse for speed reports.
  • Importance of UX Signals for SEO
  • Core web vitals and their importance
  • Robots.txt & Sitemap.xml creation.
  • HTTPS & Website Security
  • Tracking and fixing broken links
  • Custom 404 page
  • Importance of mobile responsiveness & mobile compatibility.
  • Touch-friendly factors to boost UX and site rankings.
  • Other Technical Aspects to monitor

Advanced SEO Techniques

  • What are rich snippets
  • Different types of rich snippets.
  • How to optimize content for different types of featured snippets.
  • How to create site link snippet
  • How to create product, rating, review snippets
  • FAQ Snippets and their benefits
  • Importance of structured data tables on web pages/posts.
  • Other types of snippets and their optimization techniques
  • Creating AMP pages and their benefits

Off-Page Optimization

  • What is OFF Page SEO
  • Difference between ON Page and OFF Page
  • Why is OFF Page SEO important
  • Backlinks and their importance
  • What are backlinks
  • Types of backlinks
  • Do’s & Don’ts in Link Building
  • Importance of Anchor text in link building
  • What is domain authority
  • How to check a website’s domain authority
  • How to increase a website’s domain authority
  • What is a spam score
  • How to check for your websites spam score
  • Getting High-quality Backlinks
  • Email marketing for backlinks
  • Link Building strategies
  • Advanced techniques in Link building
  • Unnatural links and their disadvantages
  • Monitoring Link Profile of your website
  • Maintaining Link health to avoid penalties
  • The process to remove spam links using a disavowing tool
  • Establishing Brand Signals to boot rankings
  • EAT & their value
  • Other Key OFF Page techniques

Local SEO-Location-Based SEO

  • Basics of Local SEO – What, why, how
  • The Map Pack – understanding the local SEO results.
  • Keyword Research for Local SEO
  • Create a listing on Google My Business (GMB)
  • Key optimization factors in GMB
  • Product listing, Services listing in GMB
  • GMB website builder tool.
  • Importance of images optimization and posts in GMB
  • What are NAP Citations
  • Importance of citations in Local SEO
  • Key local SEO Ranking factors
  • Importance of Social Presence & check-ins for local SEO
  • Importance of Online Reputation Management for Local SEO.

Google Search Console-New Search Central (Former Webmaster Tools)

  • What is Google Search Console
  • Importance and uses of Google SearchConsole (GSC)
  • How to integrate your website with GSC
  • Different types of website verification methods
  • Setting Geo-target locations.
  • Analyzing keywords, their positions, and CTR’s
  • Comparing results over time of different keywords
  • Filtering keyword analysis over countries, devices, and more.
  • Check for indexability
  • How to request page indexing
  • How to check for snippets and errors.
  • Fixing crawl errors.
  • Monitor and fix mobile responsive errors.
  • Monitoring and fixing Web load speed issues.
  • Monitoring and fixing page not found errors.
  • How to use GSC for more keyword opportunities and ideas.

Search Engine Marketing / Google Ads

  • Analyzing website traffic Sources/Channels
  • Analyzing Audience Demographics
  • Analyzing traffic Behavioural flow
  • Analyzing traffic location & Languages
  • Goals and Conversions
  • How to set up Goals
  • Types of Goals
  • How to Integrate AdWords and Analytics accounts
  • How to set up Filters
  • How to generate reports in Google Analytics
  • Social Media Optimisation (SMO) & Social Media Marketing (SMM)

Introduction To Social Media & Facebook

  • Social Media and Its Importance in Digital Marketing.
  • SMM Vs. SMO.
  • Introduction to Facebook.
  • Facebook account setup.
  • Facebook for Personal Account and Its Elements.
  • Creating a post.
  • Facebook Page for businesses.
  • Different Types of Business pages offered by Facebook.
  • Profile Pic and Cover photo dimensions for pages.
  • Types of Posts and Statistics.
  • Hashtags and its advantages.
  • Facebook Page Designing.
  • Increasing Facebook followers organically
  • Page management options.
  • Facebook Events creation.
  • Facebook Groups & Types of Groups.
  • Importance and Advantages of running a community on Facebook.

Facebook Advertising

  • Introduction to Facebook Advertisements.
  • Difference between Facebook Advertising and Google Search Advertisements.
  • Understanding face book’s ads account structure.
  • Creating Landing Pages/Funnels for Ads.
  • Important tips and tricks to create successful landing pages/funnels.
  • Understanding Campaign Structure and their objectives.
  • Running Different types of campaigns on Facebook
  • Different types of targeting on Facebook
  • Age, Gender, Location, Behaviour, interest, and other demographics based saved audience targeting
  • Other different types of targeting
  • Optimizing and Spending controls
  • Ad Copy Creation techniques & Types
  • Ad Creatives design & Types
  • Creating and Setting up Pixel
  • Custom Conversion tracking
  • Attributions
  • Audience Retargeting
  • Remarketing with Custom Audience
  • Remarketing with Lookalike Audience
  • Creating a campaign with a lookalike audience
  • Metrics & Optimisations.
  • How to handle negative comments on Facebook Ads
  • Scaling Facebook Ads – Scaling with Audience Expansion, Asset Scaling, CBO Scaling, Ad Account, Sniper Method
  • How to work as a Freelancer running Facebook Ads for clients

Messenger Marketing

  • Introduction to messenger marketing
  • Tools for Messenger Marketing
  • Messenger Bots
  • Running Messenger Ads
  • Building Messenger Subscribers
  • Messenger Broadcasts
  • Messenger Segmentation

Instagram Marketing

  • What is Instagram Marketing
  • Why should you use Instagram for your business
  • How to increase followers on Instagram
  • Tips to get good Engagement on Instagram
  • Best Instagram Marketing Tactics
  • Instagram Hashtags
  • Instagram Stories & their importance
  • 60seconders on Instagram – Instagram Video Ads.
  • IGTV and its importance

Linkedin Marketing

  • Introduction to LinkedIn.
  • Benefits of LinkedIn Network.
  • LinkedIn Profile Creation.
  • Optimizing the profile.
  • Skills and Endorsements.
  • Recommendations on LinkedIn.
  • Adding new connections.
  • LinkedIn Posts.
  • LinkedIn Groups.
  • Finding Jobs on LinkedIn.
  • Creating a business page on LinkedIn.
  • LinkedIn business page customization.
  • LinkedIn Page Posts.
  • Retargeting Profile Views
  • Retargeting in LinkedIn Marketing
  • Leads Generation in LinkedIn
  • Types of Ads in LinkedIn
  • Different types of campaigns and objectives
  • Audience Targeting
  • AdFormats & Placements
  • Budget & Scheduling
  • Conversion Tracking
  • LinkedIn Audience Network
  • Lookalike Audience
  • Custom Audience

Twitter Marketing

  • Introduction to Twitter.
  • Twitter for Brand building.
  • Creating a Twitter profile.
  • Fan Engagement on Twitter.
  • Twitter Hashtags.
  • Choosing Hashtags for your business?
  • Engaging users on Twitter.
  • Integrating Twitter with other social media networking sites.
  • Twitter Paid to advertise

Youtube Marketing

  • YouTube Marketing Introduction.
  • Creating a Channel on YouTube.
  • Different types of Videos.
  • How to create different types of videos
  • Screen Recording Tools
  • Video Making Tools
  • Video Editing tools
  • How to Upload Videos to YouTube
  • YouTube SEO Ranking Factors
  • Keyword Research for YouTube
  • YouTube Title, description, Tags optimization
  • How to design attractive thumbnails
  • End Screens & cards
  • How to use Playlists.
  • YouTube SEO Tools for Ranking
  • Understanding Copyrights and Spam.
  • Making Money From YouTube
  • YouTube AdSense Monetisation Tricks & Tips
  • YouTube Partner Program YPP approval
  • Revenue sources other than AdSense
  • YouTube Creator Studio Dashboard.
  • YouTube Analytics.
  • YouTube comment moderation.
  • YouTube channel Suspension, Policy Violation rules.

Affiliate Marketing

  • Introduction to Affiliate Marketing.
  • How Affiliate Marketing Works?
  • Earning Money from Affiliate Marketing.
  • Affiliate Marketing Networks.
  • Affiliate Marketing Niches research
  • Amazon Affiliate Network – Physical Products – India & US
  • Impact Affiliate Network – Digital Products & Services
  • Admitad Affiliate Network
  • Other Popular Affiliate Networks – Click bank, JV Zoo, Commission Junction
  • Affiliate Marketing execution & Tips
  • Affiliate Marketing Tools.
  • Best proven strategies to make money from
  • Affiliate Marketing.
  • Live Case Studies.

Email Marketing

  • What is Email Marketing
  • Advantages of Email Marketing.
  • Types of Email Marketing
  • Difference between Bulk mailing and List building
  • Best Tools for Bulk mailing
  • Lead generation for List Building
  • Auto-Responders Mails.
  • Designing Newsletters.
  • Creating Mailing sequences
  • Mail Blast
  • Generating sales from Email Marketing – Product sales, Affiliate Sales.
  • Avoiding spam folders – Double Option.
  • Writing Subject lines for high CTR
  • Reports Metrics and Analysis.

Quora Marketing

  • What is Quora
  • Creating a Quora profile
  • Generating Leads from Quora
  • Questioning in Quora
  • Answering in Quora
  • Being Anonymous
  • Quora Blog
  • Running Paid Ads on Quora

“Accelerate Your Career Growth: Empowering You to Reach New Heights in Digital Marketing”

Digital Marketing Training Options

Digital Marketing Classroom Training

  • 50+ hours of live classroom training
  • Real-Time trainer assistance
  • Cutting-Edge on Digital Marketing tools
  • Non-Crowded training batches
  • Work on real-time projects
  • Flexible timings for sessions
Digital Marketing  live training

Digital Marketing online training

  • 50+ Hours of online Digital Marketing Training
  • 1:1 personalised assistance
  • Practical knowledge
  • Chat and discussion panel for assistance
  • Work on live projects with virtual assistance
  • 24/7 support through email, chat, and social media.

Digital Marketing Certification Course in Chennai

Our Digital Marketing Certification Course in Chennai at BTree, you will study the required skill sets for a professional Digital Marketer to become skilled in these areas under the guidance of our Real-time specialists.

After completing the course, which is accomplished by working on a real-world project, the applicant will be able to demonstrate that they have learned the skills required to begin working as a digital marketer.

A certificate like this one, which you bring with your CV, helps to showcase your profile during the interview and opens the door to a variety of job prospects for you.

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Best-in-class training institute for Digital Marketing, Trainer Prakash led online training for 8 weeks. The most exciting aspect of the training is Prakash gave me live websites to practice digital marketing along with Social Media and SEO training. Thanks, BTree Systems for the wonderful training experience.

Android App Development

The best Digital marketing agency has ever crossed. BTree Systems has their best in making on page and off page SEO processes in an easier manner i have experienced in ranking for my website which was done magnificently by the digital marketing team. Thanks BTree Systems.
Ludina Mary

Digital Marketing Course

Loved their work in a professional manner! And a great team of digital marketing to work on SEO, SEM, AdWords, and more with their way of boosting the needs of their customer’s satisfactory level. Best Digital Marketing Services in Chennai for overall digital service at the affordable price.
Swethe Ganesh

SAS Training

Joined the BTree Systems SAS course. The teaching approach is excellent and includes help with job placement. I learned more about SAS. Trainers therefore treat each and every student uniquely with flexible batch timing. Very great experience.

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Lead recruiter at Wipro

We have consistently hired learners from BTree Systems and have been impressed with their skills and knowledge. Their ability and expertise have made them valuable assets to our team. We are impressed with the professionals they produce.

System Engineer

Among the many good things to mention, one of the best that catches our attention about the BTree Systems learners is the all-round skills they bring on to the table. We are looking forward to continuing our collaboration with BTree Systems.

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FAQ on Digital Marketing Training in Chennai

Yes, you may learn the theoretical ideas of Digital Marketing on your own. However, it is recommended to enrol in a professional Digital Marketing Training Institute to gain a comprehensive grasp of the practical applications and academic concepts. BTree Systems Digital Marketing Course in Chennai provides students with intensive instruction in the most recent Digital Marketing ideas as well as real-time applications.

Don’t worry. If a student misses even one class during the course, we promise that the material will be made up as soon as humanly feasible. A Flexi pass will be provided to each student, which they can use for 90 days at any time.

Yes, students have lifetime access to the study materials, videos, and top MNC interview questions on the student site.

We place students in environments that are appropriate for their unique needs. For the purpose of assisting students in feeling more at ease throughout the testing interview process, we provide training programs that include mock interviews and presenting skills.

You must have finished your degree in order to enrol in any digital marketing certificate or course. Certain courses are exclusively open to professionals or interns, not to freshmen or graduates. To enrol in such courses, you must have at least two years of work experience. This course is usually eliminated for MBA graduates.

Technical skills and soft skills are the two primary areas of digital marketing talents. Whether or not a person considers digital marketing tough to learn is determined by their attitude toward those skills, background, and past experience.

Some people find it difficult to acquire several technical disciplines, such as SEO, pay-per-click (PPC), search advertising, social media marketing, content planning, influencer marketing, referral marketing, and data analytics. Although digital marketers are not required to be experts in all of these areas, they must be experts in at least one of them in addition to having a comprehensive understanding of digital marketing channels.

The soft skills necessary for digital marketing—communication, project management, and adaptability—may come effortlessly to certain people but cause difficulties to others.

Yes, we provide a career camp to both new and experienced employees (IT or non-IT).

Real-Time Implementation is the foundation of the entire Android training course. Through hackathons and lab sessions, you acquire hands-on experience working on projects for the industry, which will help you develop a portfolio of projects.

Yes, we give students lifetime access to the student portal’s study resources, videos, and top MNC interview questions.

It completely depends on how quickly you are learning. Moreover, when you enter a reputable Digital Marketing Training Institute, mastering SEO is not a laborious task. Under the guidance of working digital marketing professionals, BTree systems offers students the finest SEO training techniques.

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